BRAND IDENTITY, COMMUNICATION ASSETS

Despite advances in healthcare, fertility care in India remains a difficult experience for many women. Founders Neha Chowdhary and Preeta Sukhtankar set out to change that by building an ecosystem that puts women at the centre — from clinics to consults.


Our team partnered with them to develop a brand name and identity that brings comfort, optimism, and meaningful support to the fertility journey.
I contributed to brand identity development and visual direction, helping shape a brand that truly champions women’s needs.