Loopie was inspired by Aakriti’s personal (a young mom herself) and professional journey (having worked with the baby category for years) with parenting and the products young parents actually prefer.
Together, we shaped a clear purpose and a warm, relatable tone of voice inspired by India’s new generation of intentional, equality-driven parents.

As a team, we built a brand that embraces equal parenting as the new norm and connects with its audience in a meaningful way.
I contributed to brand identity, packaging design, and communication assets, helping bring the new positioning to life across key touchpoints.